Converting sales and leads requires more than merely driving traffic to your website and hoping customers make an inquiry or purchase based on the number of hits you receive. The ability to convert a sale or lead from your website relies on three core elements working together.
First, it’s essential to ensure that the traffic driven to your website is qualified. This can be achieved through the use of correct keywords, appropriate market placement, and targeted demographics. Next, you need to determine whether the visitors are ready to buy or if they require more information about your product or service. Lastly, your website must provide quality information and a user-friendly design with simple navigation that complements what visitors are looking for. Understanding what content is relevant and which parts of your site are most engaging can be analyzed using tools like Google Analytics.
The final step in the sales process is crucial for sealing the deal. It involves professionally answering inquiries or leads generated through the website and ensuring ongoing follow-up and other effective methods. Note that an inquiry often converts into a sale based on the information provided, so it is vital to provide this information correctly.
Let’s consider a scenario where your current conversion rate is 3% and your website generates 100 visits. This means that 3 visitors would leave an inquiry. To generate 100 inquiries, you would need 3000 visits to your site. Now, if Sydney Web Experts optimizes your conversion rate to 10%, then 10 customers would leave an inquiry out of 100 visits. Effectively, you would achieve the same results with a third fewer visitors, which is highly beneficial for PPC campaigns. If you maintained the same visitor count as in the initial scenario, you would receive 300 inquiries instead of 100.
Conversion Optimization – the practice of “Turning browsers into buyers” – involves several factors, but the three main areas are:
- Quality Keyword Research: Ensuring the right keywords attract qualified traffic.
- Effective Navigation: Creating a seamless user experience.
- Attractive and Informative Pages: Providing engaging content that meets visitors’ needs.
If you would like an assessment of how well your website is converting or need more information on our conversion optimisation strategies, please contact us today.
