Drive qualified visitors to your website with our top-class conversion strategies and lead generation techniques. Let’s take a closer look at SEO vs. PPC and determine which approach suits your online marketing strategy best.
SEO and PPC: Which Should You Use in Your Online Marketing Strategy?
SEO and PPC can be distinguished by their placement on a search engine. SEO focuses on ranking sites on the “organic” results typically found on the left side of Google result pages, while PPC ads appear on the right side and often in the top three positions highlighted in yellow for popular searches.
Paid Results or PPC Campaigns
The top block section results or right-side bar results of a Google search are the “PPC” or “sponsored links” section of a search engine results page (SERP). Advertisers pay per click to appear here, and results are scaled based on the bid amount. The duration of these ads generally depends on the allocated budget. The benefits of PPC should not be overlooked when aiming to drive traffic to your website. This advertising method can generate traffic within hours of setup and offers guaranteed placements (within guidelines).
PPC options are highly adjustable, allowing you to modify various variables, such as:
a) When the ad will be shown b) The target market for the ad c) The exact or partial keywords to be used d) Adjusting ads displayed to match the keyword
PPC works effectively when set up correctly and managed properly. Sydney Web Experts offer full management packages for PPC advertising to drive traffic to your site quickly. Contact us to set up a one-month trial today.
Non-Pay-Per-Click (SEO)
If you prefer not to pay per click and aim to reach the top of search engine result pages (SERPs) organically, you will need a specialist optimizer and strategist. Sydney Web Experts are ready to support you, utilizing our WMS5 (Web Marketing Strategy 5) to conduct a full assessment of your site, identify the keywords relevant to your business or product, and focus the campaign around these keywords through five elements of marketing, with SEO being just one part of the WMS5 formula. For more information on WMS5, please contact us today.
Need More Information?
Sydney Web Experts offer a comprehensive brochure outlining SEO and SEM strategies for driving traffic. In the explanation above, we’ve highlighted the importance of driving general traffic. For more focused traffic information, please see our Generate Leads and Convert Sales pages. You are also welcome to view our SEO and SEM brochure for additional details.
Sydney Web Experts provide comprehensive SEO and SEM services to help your business succeed online. For more information, please contact us.
