Google Ads (formerly AdWords)
Google AdWords (Google ads) is an online advertising platform that helps businesses display ads on Google and its advertising network. Working with Google Ads, you will have the choice to control factors such as when and where your ads will appear.
The main concept behind AdWords is keywords. When we run a campaign we select the keywords based on hours of research and high converting keywords that feed qualified traffic into your sales funnel. The keywords are what triggers Google to display your ad when someone submits a search on Google.
Google Ads is an affordable form of advertising that allows for targeting qualified, in-market prospects, and if managed correctly, it can deliver strong return, helping you grow your business’s leads and sales. Even if your online presence via SEO is excellent, research shows that adding in Google Ads advertising produces significantly more clicks from search.
If you want immediate conversions and enquiries into your sales funnel, we can generally recommend Google ads as bases to start any marketing campaign.
Having a fulltime dedicated Google Ad expert in your corner ensures you pay the lowest click rate along with the highest conversions possible. Formerly AdWords, Google ads management requires a high level off attention, reporting, tracking, and analytics as well as ongoing hourly adjustments to ensure your ads and keywords as well as other factors are always relevant and optimised.