SEO vs PPC
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Lets take a closer look at SEO vs PPC:
Which should you use in your online marketing strategy?
SEO and PPC can be identified simply by the “place” they exist on a search engine. SEO – being the strategy used to rank sites on the “organic” left side of Google result pages and PPC on the right side as well as often yellow colored top three results which exist for popular searches.
Paid results or PPC campaigns
The top block section results or right side bar results of a Google search are “PPC” or “sponsored links” section of a search engine result page (SERP). Advertisers pay per click to be here and results are scaled based on the click rate bid. The ads duration generally relies on the budget allocated to the advertisement. The benefits to Pay per click are defiantly not to be over looked while looking to drive traffic to your web site. This method of advertising will drive traffic to your site within just a few hours after setting up and generally guaranteed placements (within guidelines).
Pay per click options are adjustable, allowing you to modify of variables such as,
a) When the ad will show
b) What target market you would like to show the ad to
c) What exact or part keywords you wish to use
d) Allow the change of ads displayed to suite the keyword matched
It works! – PPC spend results drive traffic to web sites when set up correctly and managed. Sydney Web Experts offer full management packages for PPC advertising which will drive traffic to your site in no time. Contact us to set up a one month trial today.
Non Pay Per Click
If you would prefer not to spend per click and your aim is to make it to the top of search engine result pages (SERP) to drive traffic, then you will need an specialist optimiser and strategist to work with. Sydney Web Experts are ready and in your corner, utilising WMS5 (web marketing strategy 5) to undertake a full assessment of your site, locate the keywords relating to your business or product and focus the campaign around these keywords through 5 elements of marketing where SEO only being one part of the WMS5 formula. For more information on WMS 5 please contact us today.
Need More Information
Sydney Web Experts offer a full outline of SEO and SEM brochure on these two types of Search engine strategies of driving traffic. In the above explanation of SEO and SEM with regards to driving traffic, we have outlined the importance of driving general traffic. For more information on focused traffic, please see our Generate leads and convert sales pages. Further, you are welcome to view our SEO and SEM brochure and for more information please contact us.
Sydney Web Experts provide comprehensive SEO and SEM services